Strategic Business Plan for Citigroup - 5800 Words

BUS317 ------------------------------------------------- Strategic Management ------------------------------------------------- STRATEGIC BUSINESS PLAN FOR CITIGROUP Group Members: Tan Poh Thin 31116952 Thng Jiahua Amanda 31116999 Khoo Hong Kah Brenda 31076612 Yeow LiQin 31128223 Yeow LiXian 31128241 Lecturer : Mr Frankie Yee Unit Coordinator : Mr Ian Boudville TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 1 2. CURRENT SITUATION 1 2.1. External Environment 1 2.1.1. Political Legal 2 2.1.2. Economic 2 2.1.3. Sociocultural 2 2.1.4. Technological 3 2.2. Internal Environment 3 2.2.1. Value Chain Analysis 4 2.3. The†¦show more content†¦CRM: Customer Relationship Management (CRM) refers to the concept of moving ownership of the customer up to the enterprise level and away from individual departments and channels. These departments are responsible for customer interactions, but the enterprise is responsible for the customer.† 2.2. Internal Environment a) Citigroup is US 3rd Largest Bank. But not a leader in US banking industry. b) In general, Citigroup is going towards decline phase. c) It has 2 primary business segments: Citicorp Citiholdings d) Citigroup has strong competitors which has good reputation e) The company is an aggressive player in banking industry but misread financial market f) Citigroup experienced poor performance in global consumerShow MoreRelatedRunning Head: Citigroup in Post-Wto China Analysis1421 Words   |  6 PagesRunning head: Citigroup in Post-WTO China Analysis Citigroup in Post-WTO China Analysis Strategy Formulation and Implementation MGT 578 February 25, 2006 Citigroup in Post-WTO China Analysis Introduction Citibank, part of Citigroup, was one of the first foreign banks that entered China over a century ago (1902) and hence has a long history of goodwill in the country. 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